Naked DSL Broadband Internet is a rapidly growing broadband alternative as it gives a user the ability to save extra money by ditching the traditional home phone service. It's popularity is growing so much that it's caused an unexpected profit for iiNet. Subscribers are now ridding themselves of a Telstra landline in favour of their mobile phone, or for those who used their home phone more frequently, a VoIP (Voice of Internet Protocol) Broadband Phone service.
iiNet's Managing Director 'Michael Malone' recently stated that the company is signing up around 1,000 Naked DSL subscribers per week. He also added that iiNet has been very surprised with the Naked DSL uptake as they thought the new service would only appeal to the tech savvy broadband enthusiast therefor remaining a niche product.
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Iinet is claiming Naked DSL subscriber numbers of "over 23,000" customers, from a total customer pool on iiNet DSLAMs of 170,209 customers. So, roughly thirteen percent of iiNet's customers are now living without a PSTN phone line.
"We initially saw Naked DSL as a very niche product", he said. "We expected that the tech geek crowd who loves broadband would go for it, along with Generation Y and their mobile phones. Instead, it's appealed to a much broader audience who don't want to pay line rentals. They see it as dead money. It's not so much to do with saving money as it is not wasting it."
source: iiNet profits bulge from unexpected naked growth