iiNet Broadband

Naked DSL Broadband Internet is a rapidly growing broadband alternative as it gives a user the ability to save extra money by ditching the traditional home phone service. It's popularity is growing so much that it's caused an unexpected profit for iiNet. Subscribers are now ridding themselves of a Telstra landline in favour of their mobile phone, or for those who used their home phone more frequently, a VoIP (Voice of Internet Protocol) Broadband Phone service.

iiNet's Managing Director 'Michael Malone' recently stated that the company is signing up around 1,000 Naked DSL subscribers per week. He also added that iiNet has been very surprised with the Naked DSL uptake as they thought the new service would only appeal to the tech savvy broadband enthusiast therefor remaining a niche product.

If you're interested in Naked DSL and considering an iiNet Naked DSL plan, click on the link below and compare iiNet Naked DSL Internet against other Naked DSL Providers right here at Broadband Guide.

http://iinet.broadbandguide.com.au/adsl/plans

Iinet is claiming Naked DSL subscriber numbers of "over 23,000" customers, from a total customer pool on iiNet DSLAMs of 170,209 customers. So, roughly thirteen percent of iiNet's customers are now living without a PSTN phone line.

"We initially saw Naked DSL as a very niche product", he said. "We expected that the tech geek crowd who loves broadband would go for it, along with Generation Y and their mobile phones. Instead, it's appealed to a much broader audience who don't want to pay line rentals. They see it as dead money. It's not so much to do with saving money as it is not wasting it."

source: iiNet profits bulge from unexpected naked growth

iiNet is on the verge of purchasing neighboring W.A. based Internet Service Provider 'Westnet' for $81 million. Australia's 3rd largest telecommunications company is expected to finalise the deal at the end of this month when it will secure an additional 215,000 active subscribers bringing their total number of active services to in excess of 680,000.

The acquisition is believed to add an extra $135 million per year to iiNet's annual revenue earnings bringing its total revenue to approximately $375 million p.a.. According to iiNet managing director 'Michael Malone', Westnet will become a subsidiary of iiNet and will operate as per usual with the only foreseeable change being Westnet's current wholesale network supplier.

“Westnet is a well run and growing business that has regularly been spinning off profits. The last thing we want to do is mess it up,”

In a presentation to iiNet shareholders, the ISP said there would be opportunity for both brands to cross-sell each other's products, allowing Westnet to sell iiNet's naked DSL products and iiNet to sell Westnet's satellite services to regional customers.

“Westnet has quite a different market to iiNet. We both compete in Perth, but outside that, iiNet is primarily a metro player and Westnet is primarily a regional player. Westnet also has an incredible dealer network that is loyal to Westnet. I'm very reluctant to consider changing that. And of course there is a very competent management and staff team over at Westnet too,”

Source: itnews.com.au

Broadband Guide is pleased to announce the inclusion of iiNet into our Broadband comparison website. iiNet is currently Australia's 3rd largest Internet Service Provider with widespread Broadband coverage across Australia. Search and compare iiNet's competitive range of ADSL2+ and Naked DSL Plans at Broadband Guide by clicking here.

"Having a Telecommunication Supplier like iiNet on Broadband Guide is huge benefit for those seeking to compare Australia's leading Internet Service Providers on the one website" said Peter Bennett Commercial Manager of Broadband Guide.

http://iinet.broadbandguide.com.au/